Top 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
View ArticleBusinesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
View ArticleMarketers: TV Advertising Less Effective Than Two Years Ago
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the...
View ArticleNew Media’s Influence on Purchase Grows, Especially among Minorities
Advertisers would be well advised to pay more attention to what their customers say influence their purchases – particularly new media options that are growing the fastest in wielding influence,...
View ArticleInsurance and Gays, Lesbians – Patterns Differ from Heterosexuals’
Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in...
View ArticleSearches Jump 9% in January, Only Yahoo Loses Share
Americans conducted more than 10 billion core searches last month – a significant 9% jump in searches from Dec. 2007, according to the monthly comScore qSearch analysis of the search marketplace in...
View ArticleOnline Shoppers Willing to Buy, but Security Issues Holding Back Growth
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping – sending personal or credit...
View ArticleTop 10 Financial Services Online Ad Spenders – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleConsumer Magazine Ad Share Grows in 2007
Consumer magazines’ share of media advertising revenue for full-year 2007 was nearly 18.5% – a percentage-point increase over 2006 levels of 17.5%, according to TNS Media Intelligence ad revenue data...
View ArticleeMarketer Lowers US Online Ad Spend Forecast by $1.6B
Advertisers in the US will spend $25.9 billion online this year, according to eMarketer’s revised US Internet ad spend projections – slightly lower than the its October 2007 forecast of $27.5 billion...
View ArticleInternet Yellow Pages Battle Heats up between Yellowpages.com, Superpages.com
Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007,...
View ArticleTop 10 Telecom Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleArbitron Releases RADAR 96 March 2008 Radio Network Ratings
Arbitron today released its March 2008 RADAR radio network audience reports (RADAR 96) covering the period January 11 – December 12, 2007 and including PPM and diary respondents. It had issued some...
View ArticleConsumer Confidence Index Down 12 Points, at Five-Year Low
The Conference Board Consumer Confidence Index, which had declined sharply in February, plummeted in March to 64.5 (1985=100), down from 76.4 in February, and is at a five-year low (March 2003, 61.4),...
View ArticleEmail Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’
The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition – i.e., it’s unwanted – according to the “Spam...
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