‘Wired Wealthy’ Donors a Missed Opportunity for Nonprofits
The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and...
View Article2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%
The US advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% from 2006, according to TNS media intelligence. Fourth-quarter...
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US Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds...
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Friday Research Wrap, 7/31/2015
CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of...
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Which Brands Are Best Meeting Millennials’ Expectations?
Source: Brand Keys Notes: Millennials (18-34) can have higher brand loyalty than other generational cohorts, says Brand Keys, but only if their expectations are met. According to newly-released...
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US LGBT Media Habits, by Age and Gender
Source: Community Marketing, Inc. (CMI) [download page] Notes: LGBT websites and blogs remain the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according...
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Back to School Stats 2015 (Updated)
It’s the second half of August. Too late for a back to school (BTS) data update? Not so, according to multiple recent studies that suggest a later end for the season this year. In fact, MasterCard...
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Search Ranking Studies: Trends and Important Factors
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics [download page], relying on slightly different methods to arrive at their conclusions about what’s...
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Games and Music the Preferred App Categories Among Older Teens
A majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media...
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Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking...
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Top 100 B2B Advertisers’ Spending Trends, by Medium
Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age,...
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Top 10 Marketing Charts of the Month – August 2015
This month’s quick-hit set of top charts includes the following topics: : email marketing’s influence; top email subject line keywords; mobile email engagement; search ranking factors; social platform...
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The World’s 10 Most Valuable Brands in 2015
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...
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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
View ArticleTop 10 Marketing-Related Business Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShare of Ad Spending by Medium – April 2008
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleGLBT Consumers Don’t See Financial Services as Others Do
Gay, lesbian, bisexual and transgender adults are less comfortable with financial services providers than heterosexual consumers, according to a recent national survey conducted online by Harris...
View ArticleAlready, 1 Million iPhone 3Gs Sold and 10 Million Apps Downloaded
Apple announced it sold its one millionth iPhone 3G on Sunday, just three days after its Friday launch in 21 countries, reports MarketingVox. The original iPhone hit its one millionth sale 74 days...
View ArticleMore People Using Internet in New Ways and Embracing Web 2.0
Nearly a quarter of the world’s population (some 1.4 billion people) – will use the internet on a regular basis in 2008 – and that number is expected to surpass 1.9 billion, or 30% of the world’s...
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